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Application of color elements in product design of glass wine bottles

May 20, 2022

Color is an element in the packaging of glass wine bottle products, which conveys packaging emotions. The traditional white wine packaging is dominated by red, yellow and gold, and it is difficult to form a visual impact, and it is impossible to leave a deep imprint in the hearts of consumers.

Today, among many liquor packaging, liquor brands such as "Yanghe" and "Huozhijiu" stand out from the competition with their unique packaging colors. The blue classic of Yanghe is mainly blue. This packaging fully reflects the cultural appeal of "Yanghe" wine to return to the sea. Like Yanghe, it has the same purpose as "Living Brew". The packaging has a bright green background. With a flowing word "Huo", it accurately reproduces the core of the green culture of "Living Brew", forming a strong external feature of the product, which echoes the inner core of the "Living Brew" brand just right.

Personalized color positioning is becoming a common choice for innovation. The visual impact of color is used to break through the packaging of liquor, such as passionate red, mature and stable dark brown, as well as beige, white, black and so on.


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